Mumusika wanhasi wemakwikwi, mabhizinesi ari kugara achitsvaga nzira dzekunyepedzera dzekuita vatengi uye nekuwedzera ruzivo rwavo rwakawanda. Chinhu chinowanzo kufuratirwa chikamu cheiyi zano iri nzira yekufananidza. Rudzi urwu rwechiratidzo kwete chete kubatsira chete kutungamira vatengi kuburikidza nenzvimbo, asi zvinoita basa rakakosha mukuumba maonero avo uye ruzivo. Nekungobatanidza nenzira inoshanda sigining mune yavo bhizinesi siginecha zano, makambani anogona kuwedzera kutetera traffic uye pakupedzisira kutyaira kukura.
## Dzidza nezve nzira yekufamba-famba
Maitiro ekucherechedzwa anoreva nezvinhu zvinoonekwa zvinobatsira vanhu kufamba nzvimbo yemuviri. Izvi zvinogona kusanganisira zviratidzo zvemukati, mamepu uye ruzivo runoratidzwa. Chinangwa chepamusoro chekusimudzira chiratidzo ndechekuita kufamba-famba intuitive uye yakananga, kuderedza kuvhiringidzika kwevatengi uye kushushikana. Kana yakafungidzirwa yakagadzirirwa, nzira yekufungidzirwa inogona kuwedzera ruzivo rwemushandisi (UX) nekupa ruzivo rwakakwana, rwakakombama rinotungamira vanhu kunzvimbo yavo yaunoda.
Bhuku rinoti rinoratidza kubatana pakati pekuchengetedzeka, siginji, uye mushandisi ruzivo rwekugadzira madhiri, kunyanya mumamiriro ezvinhu emaraibhurari. Inoratidza kukosha kwekugadzira pfungwa dzakanaka uye kugamuchira siginecha iyo isingori vashandisi chete asi vanowedzerawo ruzivo rwavo rwakawanda. Iyi nheyo inoshanda kune ese marudzi emabhizinesi, kubva kuzvitoro zvekutengesa kune mahofisi emakambani, uko kunoshanda kunoita sigining kunogona kuwedzera kugutsikana kwevatengi uye kuvimbika.
# # Iyo kukanganiswa kwekudaidzira chiratidzo pane bhizinesi kukura
1. ** Simbisa ruzivo rwevatengi **
Iyo nhamba yeyako yekubatsirwa kwekufamba-famba chiratidzo ndeye kugona kwayo kusimudzira ruzivo rwevatengi. Kana vatengi vachigona kufambisa nzvimbo, ivo vanokwanisa kunzwa vakasununguka uye kuvimba nenzvimbo dzavanogara. Ichi chiitiko chakanaka chinogona kutungamira kushanya kwenguva refu, kuwedzera kushandisa, uye mukana wakanyanya wekudzokerazve. Semuenzaniso, zvitoro zvitoro zvine chiratidzo chakajeka chinotungamira vatengi kune madhipatimendi akasiyana siyana, vachiita kuti ruzivo rwavo rwekutenga runonakidza uye runoshanda.
2. ** Kuwedzera tsoka dzetsoka **
Inoshanda inodaidzira sigining inogona zvakare kutyaira imwe tsoka tsoka kune bhizinesi. Vangangove vatengi vanokwanisa kuuya kana vanogona kuwana nyore nyore kuwana chitoro kana kudzidza kuti ndeapi masevhisi anopiwa. Semuenzaniso, chiratidzo chakakurumbira kunze kweresitorendi chinogona kunyengedza vatasaridzi-nekumira uye kudya. Pamusoro pezvo, kujekesa chiratidzo mukati memall kunogona kutungamira vatengi kune yakatarwa zvitoro, kuwedzera mukana wekutenga kwekutenga.
3. ** Kuvaka brand mufananidzo **
Nzira yekubatanidza haisi kungoita chete; Iyo inoitirawo basa mukuvaka brand mufananidzo. Kusarurikana kukweveredzwa pane zvese siginecha, kusanganisira nzira dzekufambisa, dzinogona kusimbisa mufananidzo webhizinesi uye tsika. Iyi nzira yekubatanidza inogadzira chiitiko chisingakanganwiki kune vatengi, kuvaita kuti vagone kushamwaridzana nekunzwa kwakanaka nemhando yacho. Semuenzaniso, kambani yehunyanzvi ingashandisa siginecha yakajeka, yemazuva ano kuratidza mweya isingazivikanwe, nepo boutique inogona kusarudza inodakadza, whimsical dhizaini inoenderana nezvigadzirwa zvaro zvakasiyana.
4. ** Kurudzira Kuwanikwa **
Kwemabhizinesi anovavarira kushandira kusiyana-siyana mutengi base, kusanganisa nzira yekubatanidza inosangana iyo inofunga kuwanikwa ndeyekutsoropodza. Zviratidzo zvakajeka uye zviri nyore Nekutungamira kwekuwana kuwanikwa kwesinginging siginji, mabhizinesi haangoitewo zvinodiwa pamutemo asiwo kuratidza kuzvipira kwekudaidzira, uko kunogona kusimudzira mukurumbira webhizinesi uye kuita vateereri vakawandisa.
5.
Muzera redhijitari, mabhizinesi anogona zvakare kudzima tekinoroji yekuwedzera chiratidzo chavo chekufamba. Interractive kiosks, nharembozha uye yakawedzerwa chokwadi inogona kupa chaiyo-nguva yekubatsira rubatsiro kune vatengi. Semuenzaniso, mall ekutenga anogona kupa app inobatsira vashandisi kuwana zvitoro, maonero ekusimudzira, uye anotowana nzira inokurumidza kuenda kunzvimbo yavari kuenda. Nekubatanidza tekinoroji mu wayfinding siginji, mabhizinesi anogona kuumba chiitiko chinowedzera uye chinotyisa kune vatengi.
# # Zvakanakisa maitiro ekushanda anoshanda seyininging siginecha
Kuti uwedzere mabhenefiti ekufamba-famba chiratidzo, mabhizinesi anofanira kufunga maitiro anotevera akanakisa:
- ** yakajeka uye yakapusa **: Iyo logo inofanirwa kunge iri nyore kuverenga uye kunzwisisa pakutarisa. Shandisa mutauro wakajeka uye nyore mifananidzo kuratidza ruzivo zvinobudirira.
-* Izvi zvinosanganisira kushandisa mavara anowanzoitika, mafonti uye logos.
- Funga nezve tsoka dzetsoka uye isa zviratidzo apo ivo vachanyatsoshanda.
- Izvi zvinogona kubatsira kuona kuti chiratidzo chinosangana nezvavanoda uye zvinotarisirwa.
-** Sights yekudya inogona kutungamira mukuvhiringidzika uye kushushikana.
# # mumhedziso
Maitiro ekucherechedzwa chishandiso chine simba chinogona kukanganisa zvakanyanya kukura kwebhizinesi nekuwedzera traffic uye kuwedzera ruzivo rwevatengi. Nekubatanidza zviyero zvinowedzera nzira mukuwedzera kwekutengesa masaini, makambani anogona kugadzira nharaunda inogamuchira iyo inokurudzira kuongorora uye kuita. Sezvo mabhizinesi anoramba achichinja kuita zvekuchinja maitiro ekuchinja, kuisa mari mukufunga kwekufungidzira chiratidzo kune mhosva yekumira mumusika wakazara nemusika. Pakupedzisira, chiratidzo chakaringana hachigone chete kutungamira vatengi, asi tungamira ivo kuzadzisa, chisingakanganwiki chiitiko chinodhira bhizimusi kukura uye kubudirira.
Kutumira Nguva: Oct-21-2020
