Munyika yebhizinesi yakabatikana, nhanho yega yega yakakosha, uye mabhizinesi anogara achitsvaga nzira nyowani dzekuita vatengi vavo. Imwe yeanonyanya kushanda asi kazhinji isingatariswe ndeyekushandisa wayfinding signage. Kwete chete zviratidzo izvi zvinotungamira vangangove vatengi kumusuwo wako, ivo zvakare vanosimudzira iyo yakazara yekutenga ruzivo. Nguva pfupi yadarika, guta neChipiri rakatora rimwe danho rakananga kuchirongwa chekutsvaga nzira chakatariswa sechinangwa che2019 Mansfield Rising Plan. Ichi chirongwa chinozoshandura nzira yatinofamba nayo munzvimbo yekutengeserana, uye ino ndiyo nguva yekuongorora maitiro ezvirongwa izvi pakuwedzera kwekutengesa kwekutengesa.
Tisati tapinda mune zvakadzama, ngatijekese kuti zviratidzo zvekuwana nzira zvinorevei. Izvi zviratidzo zvemunharaunda zvine hushamwari zvinogona kukubatsira kuwana nzira yako munzvimbo dzakaoma-funga nezvadzo seGPS yepasirese. Dzinotangira kubva kumiseve yakapusa kuenda kumepu dzine hunyanzvi dzinoratidza mabhizinesi emuno. Chinangwa? Ita kuti zvive nyore kune vatengi kuwana zvavanenge vachitsvaga, ingave iri chitoro chekofi chinotonhorera kana bhoutique inoyevedza.
Mansfield Rising Plan: Nhanho muNzira Yakarurama
Iyo ichangobva kuziviswa nzira yekutsvaga nzira yeguta chikamu cheyakafara Mansfield Rising chirongwa, icho chine chinangwa chekumutsiridza nzvimbo uye kusimudzira bhizinesi renzvimbo. Yakatangwa muna 2019, chirongwa ichi chave chiratidzo chetariro kumabhizinesi emuno uye kuunzwa kwechiratidzo chekutungamira chiitiko chikuru. Fungidzira nyika iyo vashanyi uye vagari vemo vanogona kufamba nyore mumigwagwa uye kuwana matombo akavanzika munzira. Zvakafanana nekuvhima pfuma, asi panzvimbo pemari yegoridhe unowana chingwa chemhizha uye zvishongo zvakagadzirwa nemaoko.
Sei kutsvaga nzira zviratidzo zvakakosha
1. Wedzera kuonekwa kwekambani
Imwe yemabhenefiti anokurumidza yenzira yekuwana zviratidzo kuwedzera kuoneka kwemabhizinesi emuno. Kana vatengi vanogona kuwana chitoro chako zviri nyore, ivo vanowanzo famba nepamusuwo wako. Zvifunge seizvi: Kana mushanyi akarasika achidzungaira ndokuona chikwangwani chakanongedza ku“Joe's Coffee Shop” chinhambwe chiri kure, vangangotevera chiratidzo ichocho. Izvi zvakaita senzira yechingwa inovatungamira vakananga kubhizinesi rako.
2. Enhanced Customer Experience
Wayfinding signage inobatsira kugadzira inonakidza yekutenga chiitiko. Apo vatengi vanogona kuwana nzira yavo nyore nyore, ivo havanyanyi kunzwa kuvhiringidzika kana kuremerwa. Chikwangwani chakaiswa zvakanaka chinogona kushandura dhadhadhadha inovhiringidza yezvitoro kuita kufamba kunonakidza. Pamusoro pezvo, kana vatengi vakagutsikana neruzivo rwavo, vanonyanya kuve vatengi vanodzokorora. Iko kukunda-kukunda mamiriro!
3. Kurudzira kuongorora
Wayfinding zviratidzo zvinogonawo kukurudzira vatengi kuti vaongorore nzvimbo dzavangave vasina kumboshanyira. Semuyenzaniso, kana chikwangwani chakanongedza kuchitoro chemifananidzo chiri pedyo kana chitoro chemabhuku chemhando yepamusoro, chinogona kuita kuti vanhu vanopfuura vafarire. Izvi hazvingobatsiri chete bhizinesi riri kujekeswa, asi zvakare rinosimudzira pfungwa yenharaunda. Pashure pezvose, ndiani asingadi kuwana matombo anokosha akavanzika?
4. Mikana Yemhando
Ngatisakanganwe nezve branding. Wayfinding zviratidzo zvinogona kugadzirwa kuratidza yakasarudzika hunhu hwenharaunda. Kwete chete kubatsira uku kutungamira vatengi, zvakare kunosimudzira kuzivikanwa kwenzvimbo. Mucherechedzo wakanyatsogadzirwa unogona kuva chishamiso pachawo, uchiita kuti ive chikamu chetsika dzenzvimbo. Fungidzira chiratidzo chisingangonongedza iwe ku "Sally's Sandwich Shop," asi zvakare ine mufananidzo wakajeka waSally pachake. Zvino ndicho chiratidzo chakakodzera kutarisisa!
Economic Impact yePathfinding Projects
1. Wedzera kufamba kwetsoka
Tsvagiridzo inoratidza kuti masisitimu anoshanda ekutsvaga nzira anogona kuwedzera zvakanyanya kufamba kwetsoka munzvimbo dzekutengesa. Kana vatengi vachigona kufamba zviri nyore zvakavakomberedza, vanowanzo shanyira mabhizinesi akawanda murwendo rumwe chete. Izvi zvakanyanya kukosha kuhupfumi hwenzvimbo, sezvo mabhizinesi madiki emuno achivimba uye achiwana rutsigiro kubva kune mumwe nemumwe. Dunhu rebhizinesi rinobudirira rinobatsira munhu wese, kubva pakona chitoro chekofi kusvika kumaboutique ari mumugwagwa.
2. Kukwezva vashanyi
Vashanyi vanowanzo tsvaga zviitiko zvakasiyana, uye masaini ekutsvaga nzira anogona kuvabatsira kuziva izvo nharaunda inopa. Nekutarisisa zvinokwezva zvemuno, maresitorendi uye zvitoro, zviratidzo izvi zvinogona kushandura rwendo rwemazuva ese kuita chiitiko chisingakanganwike. Apo vashanyi vanonzwa vakagamuchirwa uye vane ruzivo, ivo vanowanzoshandisa mari uye kugoverana zvakaitika kwavari nevamwe. Zvakafanana nekuputika mubhizinesi!
3. Wedzera kukosha kwepfuma
Zvitende kana kwete, kutsvaga nzira inobudirira inogona kuwedzera kukosha kwezvivakwa munzvimbo dzekutengesa. Kana nharaunda ikawana nyore kuwana zvekufambisa uye mabhizinesi ari kubudirira, inova nzvimbo inodiwa yekugara nekushanda. Izvi zvinogona kuwedzera mari nekusimudzira, zvichiwedzera kusimbisa hupfumi hwenzvimbo. Kutenderera kwakanaka kunoramba kuchipa!
Remangwana rekutsvaga nzira munzvimbo dzekutengesa
Sezvo maguta ari kuramba achikura, kukosha kwenzira yekuwana zviratidzo kunongokura. Sezvo tekinoroji ichikwira, tinogona kuona kuchinjika kwechinyakare signage uye dijitari mhinduro. Fungidzira makiosks anodyidzana ayo asingangopi madhairekitori chete asiwo anopa ruzivo rwenguva chaiyo nezvezviitiko zvemuno uye kushambadza. Mikana isingaperi!
Mhedziso
Muchidimbu, kukanganisa kwemapurojekiti ekutsvaga nzira dzekutengesa pakuwedzera kwekutengesa traffic hakugone kuwandisa. Sezvo chirongwa cheguta chekutsvaga nzira chiri kuenderera mberi, mabhizinesi anogona kutarisira kuwedzera kwekuonekwa, ruzivo rwevatengi, uye pakupedzisira kutengesa. Mansfield Rising chirongwa chinopfuura kungomutsiridza nzvimbo; ndezvekugadzira nharaunda ine hupenyu umo mabhizinesi anogona kubudirira uye vatengi vanonzwa kugamuchirwa.
Saka nguva inotevera yaunoona chiratidzo chekutsvaga nzira, tora kanguva yekutenda basa rayo mukukutungamira kune yako inotevera yakanakisa kuwanikwa. Kunyangwe iri gourmet pizza kana yakasarudzika chitoro chezvipo, zviratidzo izvi zvinopfuura mamaki chete, ndiwo mararamiro ebhizinesi remuno. Ndiani anoziva? Unogona kuwana nzvimbo dzako itsva dzaunofarira munzira. Kufara kuongorora!
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Phone:(0086) 028-80566248
Whatsapp:Sunny Jane Doreen Yolanda
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Nguva yekutumira: Oct-11-2024
