Professional Bhizinesi & Wayfinding Signage Systems Mugadziri Kubva 1998.Verenga Zvimwe

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Ratidza Chiratidzo Chako: Iyo Isingaperi Inokwezva yeNeon Mwenje muBhizinesi

 

Nhanganyaya:

Munzvimbo inogara ichichinja yebhizinesi aesthetics, chimwe chinhu chisingaperi chinomira pachena-neon magetsi. Aya machubhu anopenya, anopenya akadarika zvizvarwa, anokwezva vateereri uye achiwedzera kujeka kusinga fungidzike kune zvitoro, maresitorendi, uye nzvimbo dzemaguta pasi rese. Sezvatinodongorera mukukwezva kwemwenje weneon, zvinova pachena kuti zvinopfuura chimiro chekuvhenekera; ivo vatauri vengano vane simba, brand enhancers, uye zviratidzo zvetsika.

 

Nhoroondo yeNeon Mwenje:

Kuti unyatso koshesa kushanda kwemarambi e-neon, munhu anofanira kudzoka kumashure munguva yekutanga kwezana remakore rechi20. Kugadzirwa kwemwenje we neon kunorumbidzwa kuna Georges Claude, injiniya wechiFrench, uyo akaratidza chiratidzo chekutanga neon muParis muna 1910. Zvisinei, maiva muma1920 nema1930 apo magetsi emagetsi akawana mukurumbira wakapararira, kunyanya muUnited States. Migwagwa neon-lit yemaguta akaita seNew York neLas Vegas yakava mifananidzo, zvichiratidza simba uye kufara kwehupenyu hwemudhorobha.

 

Aesthetic Appeal uye Branding:

Magetsi eNeon ane mukurumbira nekuda kwekushinga kwavo uye kutarisisa-kunakisa. Iwo mavara akajeka uye kupenya kwakasiyana kunoita kuti vave chishandiso chine simba kumabhizinesi anotarisa kumira mumisika ine vanhu vakawanda. Iko kuita kwakasiyana-siyana kweneon kunobvumira kugadzirwa kweakaomesesa dhizaini, marogo, uye kunyange tsika meseji, ichipa yakasarudzika nzira yekuti mabhureki ataure kuzivikanwa kwavo uye hunhu.

 

Kubva pachiratidzo chekare chekuti "Open" kusvika pakuisa ma neon akagadzirwa, mabhizinesi anogona kushandisa mikana yehunyanzvi yemwenje ye neon kugadzira chimiro chinoyeukwa uye chinoyevedza. Runako rwekare rwe neon runoshandawo mumanzwiro evatengi, zvichigadzira hukama hunopfuura mashandiro chete.

 

Cultural Kukosha:

Kupfuura kushandiswa kwavo kwekutengeserana, neon marambi akazvinyudza mutsika dzakakurumbira. Zviratidzo zveneon zvenzvimbo dzemudhorobha dzine chipatapata zvave zvakafanana nehupenyu hwehusiku hunoyevedza uye varaidzo. Funga nezveiyo iconic neon marquees eBroadway kana neon-lit migwagwa yeTokyo's Shibuya mudunhu.-mifananidzo iyi inomutsa pfungwa yekufara, hunyanzvi, uye zvemazuva ano.

 

Kune mabhizinesi, kushandisa mwenje ye neon inzira yekuenzanisa nezviratidzo zvetsika uye kushandisa hukama hwakanaka hwazvinahwo. Ingave iri cafe ine mafashoni, boutique yakafemerwa nekare, kana kambani yetekinoroji yepamusoro, mwenje ye neon inopa nzira dzakasiyana siyana dzekuratidza hunhu hwechiratidzo uye kubatana nevateereri vakasiyana-siyana.

 

Neon Mwenje mune Yemazuvano Dhizaini:

Munguva iyo hushoma hwemagadzirirwo emwenje hunoonekwa sehunhu hushoma, mwenje ye neon inopa mavambo anozorodza. Kugona kwavo kuisa nzvimbo neushamwari, hunhu, uye kushamisika kunoita kuti dzive dzakakwana kune runako rwemazuva ano rwemagadzirirwo. Neon inogona kubatanidzwa zvakanaka munzvimbo dzakasiyana-siyana, kubva kumahofisi emazuva ano kusvika kunzvimbo dzekutengesa dzakanaka, zvichiwedzera kushamisika uye kutamba.

 

Uyezve, kutangazve kwekufarira mune retro uye vintage aesthetics kwakatungamira kukutenda patsva kwemwenje neon. Mabhizinesi ari kumbundira mukana wekubatanidza chekare neitsva, achigadzira musanganiswa unoenderana nevatengi vemazuva ano vanokoshesa huchokwadi uye hunhu.

 

Sustainability uye Tekinoroji Kufambira mberi:

Sezvo mabhizinesi ari kuwedzera kukoshesa kuchengetedzwa, kukanganisa kwezvakatipoteredza kwesarudzo dzavo kunouya pasi pekuongororwa. Magetsi echinyakare neon aizivikanwa nekushandisa kwawo simba, asi kufambira mberi muhunyanzvi hwekuita kuti kuve nekugadzirwa kwesimba rinoshanda nesimba re LED neon dzimwe nzira. Izvi hazvingodzikisi kukanganisa kwezvakatipoteredza asiwo zvinopa mabhizinesi mhinduro inodhura pasina kukanganisa pane iconic neon aesthetic.

 

Mhedziso:

Munyika inogara ichishanduka yebhizinesi, uko kutanga kuoneswa kunokosha uye kusiyanisa mhando kwakakosha, mwenje weneon unoramba uchipenya zvakajeka. Kukwezva kwavo kusingagumi, kugona kwakasiyana-siyana, uye tsika nemagariro zvinovaita chinhu chakakosha kune chero bhizinesi rinotsvaga kuita fungidziro isingaperi. Kungave kuri kumutsa runako rwenguva yakapfuura kana kusanganisa zvisina musono mudhizaini yazvino, mwenje weneon haungori nzvimbo dzinovhenekera; ivo vari kuvhenekera mabhureki uye vachisiya chiratidzo chinopenya pamamiriro ebhizinesi.


Nguva yekutumira: Jan-19-2024