Professional Bhizinesi & Wayfinding Signage Systems Mugadziri Kubva 1998.Verenga Zvimwe

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Bhizinesi Inotungamira Identity: Kupa nzvimbo dzekutengesa nehupenyu hunogara

Munguva iyo nzvimbo dzemumaguta dziri kuramba dzichiwedzera kuoma, kukosha kwekutsvaga nzira kwezviratidzo hakugone kuwedzeredzwa. Sezvo maguta achikura uye nzvimbo dzekutengesa dzichikura, kudiwa kwechiratidzo chakajeka, chinopindirana uye chinobata chinova chakakosha. Izvi ndezvechokwadi kunyanya kuCovington, guta rakaita nhanho huru mukusimudzira kufamba kwevagari nevashanyi zvakafanana. Kuzvipira uku kunoratidzwa nekutangwa kwemakiosks ekunze anodyidzana akagadzirirwa kubatsira vanhu kufamba muguta nekutsvaga mabhizinesi, nzvimbo nenzvimbo uye masevhisi akakosha.

## Basa rekutsvaga nzira zviratidzo

Wayfinding signage chishandiso chakakosha mukuronga kwemadhorobha uye dhizaini. Inopa ruzivo rwakakosha kubatsira vanhu kuzvitungamira munzvimbo dzavasina kujaira. Munzvimbo dzekutengesa, nzira dzinoshanda dzekuwana zvikwangwani zvinogona kuwedzera zvakanyanya ruzivo rwevatengi, kutungamira vashanyi kunzvimbo dzavanoda uku uchisimudzira mabhizinesi emuno.

MuCovington, makiosks matsva anodyidzana ekunze anoshandura nzira iyo vagari nevashanyi vanodyidzana neguta. Iyo kiosk inopa kwete chete mepu uye mafambiro, asiwo ruzivo nezve mabhizinesi emunharaunda, zviitiko uye zvinokwezva. Nekubatanidza tekinoroji mune yechinyakare nzira yekuwana signage, Covington yakaisa muenzaniso kune mamwe maguta kutevera.

## Wedzera simba rebhizinesi

Kuunza anodyidzana ekutsvaga zvikwangwani munzvimbo dzekutengesa zvinogona kukanganisa zvakanyanya hupfumi hwenzvimbo. Kana vashanyi vachiwana nyore mabhizinesi uye zvinokwezva, ivo vanowanzo ongorora nzvimbo, iyo inowedzera kufamba kwetsoka uye pakupedzisira inowedzera kutengesa kune mabhizinesi emunharaunda.

MuCovington, makiosks anodyidzana anozoshanda semadhijitari hubs, kuratidza mabhizinesi emunharaunda uye kukurudzira vashanyi kuti vabatane navo. Izvi hazvingobatsiri chete mabhizinesi ega, asi zvakare zvinobatsira kusimudzira hutano hwese hwekutengesa plaza. Yakanyatsogadzirwa nzira yekutsvaga inogona kugadzira pfungwa yenzvimbo, kuita kuti nzvimbo yacho iwedzere kukwezva uye kukurudzira kudzokorora kushanya.

## Kukosha kweruzivo rwemushandisi

Chiitiko chemushandisi chiri pamwoyo wenzira inoshanda yekuwana signage. Dhizaini uye kushanda kwechiratidzo kunofanirwa kusangana nezvinodiwa zvevashandisi vakasiyana, kusanganisira vagari, vashanyi uye vanhu vakaremara. Covington's interactive kiosks akagadzirwa aine izvi mupfungwa, achipa mushandisi-ane hushamwari interface inobvumira vanhu kutsvaga mabhizinesi zviri nyore uye kutenderera muguta.

Pamusoro pezvo, makiosks anozopa sarudzo dzekuwanikwa kuti ive nechokwadi chekuti munhu wese anogona kubatsirwa kubva kune ruzivo rwakapihwa. Kuzvipira uku mukubatanidzwa hakungokwidziri ruzivo rwemushandisi chete asiwo kunosimudzira pfungwa yenharaunda, zvichiita kuti Covington ive nzvimbo inogamuchirwa kune vese.

## Iko kusanganiswa kwehunyanzvi uye dhizaini

Kubatanidza tekinoroji mune nzira yekuwana zvikwangwani zvinoshandura zvachose mutambo wekufamba kwemadhorobha. Chinyakare static zviratidzo zvinowanzova zvechinyakare kana kutadza kupa ruzivo rwakakodzera munguva chaiyo. Kusiyana neizvi, makiosks anodyidzana anogadziridza ipapo kuti ape vashandisi ruzivo rwazvino nezve mabhizinesi, zviitiko uye masevhisi eguta.

MuCovington, makiosks anodyidzana achashandisa tekinoroji yeGPS kupa rubatsiro rwekufamba kwenguva chaiyo. Vashandisi vanozokwanisa kupinda kwavanoda uye kugamuchira nhanho-ne-nhanho mirairo, zvichiita kuti zvive nyore kuongorora iyo Mall uye kupfuura. Iyi nhanho yekudyidzana haingowedzere ruzivo rwemushandisi asiwo inoita kuti Covington ive guta rekufunga-mberi rinombundira hunyanzvi.

## Kurudzira budiriro yemabhizinesi emuno

Imwe yemabhenefiti akakosha ekutsvaga nzira inobudirira kugona kwayo kusimudzira mabhizinesi emuno. Munzvimbo dzekutengesa, zvikwangwani zvinogona kushanda sechishandiso chekushambadzira, kukwevera kutarisa kune zvitoro, maresitorendi nemasevhisi angangosaonekwa.

Interactive kiosks muCovington ichapa dhairekitori remabhizinesi emuno ane tsananguro, maawa ekushanda uye kunyangwe yakakosha kukwidziridzwa. Izvi hazvingobatsiri vashanyi kuwana nzvimbo nyowani, zvinovakurudzirawo kutsigira mabhizinesi emuno. Nekugadzira hukama hwakasimba pakati pevagari, vashanyi nemabhizinesi emuno, Covington iri kuona kukosha kwekugara kwenzvimbo yayo yekutengesa.

## Vaka nharaunda dzekubatana

Wayfinding signage haisi yekungofamba chete; Izvo zvakare nezve kuvaka hukama mukati menharaunda. Nekupa ruzivo pamusoro pezviitiko zvemunzvimbo, zviratidzo zvetsika uye zviwanikwa zvenharaunda, zvikwangwani zvinogona kukurudzira pfungwa yekuve munhu uye kudada muvagari.

Covington's interactive kiosks ichashanda seyenharaunda bulletin board, ichiratidza zviri kuuya zviitiko, mitambo uye zviitiko. Izvi hazvingochengete vagari ruzivo chete asiwo zvinovakurudzira kutora chikamu muhupenyu hwenharaunda. Nekusimudzira zviitiko zvemunharaunda uye zvirongwa, kiosk ichabatsira kusimbisa hukama pakati pevagari neguta.

## mukupedzisa

Covington inombundira ramangwana rekufamba kwemadhorobha nemakiosks ayo anodyidzana ekunze, achiisa muenzaniso une simba wekuti nzira dzekuwana zvikwangwani zvinogona kusimudzira simba renzvimbo dzekutengesa. Nekubatanidza tekinoroji, kusimudzira kutengeserana kwenzvimbo, uye kukurudzira kubatana kwenharaunda, Covington haingonatsiridza ruzivo rwemushandisi chete, asi zvakare inova nechokwadi chekusimba kwekusingaperi kwenzvimbo yayo yekutengesa.

Munyika umo kufamba kunowanzova kwakaoma, nzira inobudirira yekuwana zvikwangwani inopfuura kungova nyore; chinhu chakakosha chenzvimbo yedhorobha inobudirira. Sezvo maguta ari kuramba achishanduka, kukosha kwechiratidzo chakajeka, chinobatika uye chinopindirana chinongokura, kugadzirira nzira yeramangwana rakabatana uye rine simba.


Nguva yekutumira: Oct-22-2024